“The GSM Outdoors’ team has a proven track-record of innovation, new product development, and channel growth, and this investment reinforces the Company’s commitment to strong stewardship of leading consumer brands and support for the outdoor enthusiast market.” “The acquisition of Plano Synergy’s well-established hunting and archery brands is another successful milestone in GSM Outdoors’ strategic growth plan,” said Kevin Jackson, Managing Partner at Gridiron Capital. “Adding these brands to GSM Outdoors’ portfolio provides our retailers and ultimately consumers with stronger ‘one-stop shop’ offerings, and we look forward to further developing these brands so we can continue bringing unique value to our enthusiast hunting and archery customers.” “We are thrilled to acquire Plano Synergy’s hunting and archery brands, which are best in class and will significantly enhance GSM Outdoors’ product offerings,” said Eddie Castro, GSM Outdoors Chief Executive Officer. The Company owns 33 industry-leading brands including Stealth Cam, Walker’s, Muddy, Hawk, and Big Game, and through its acquisition of Plano Synergy’s hunting and archery accessory brands, the Company will add Wildgame Innovations, Ameristep, Tenzing, Zink, Halo Optics, Flextone, Avian X, Evolved, Barnett and Zero Trace to its existing portfolio. The Company equips its customers with a wide range of branded consumables, accessories, and high-quality gear to explore the outdoors, connect with nature, and create unforgettable family experiences. Terms of the transaction were not disclosed.įounded to meet the growing needs of the enthusiast sportsman, GSM Outdoors is the leading outdoor and sporting consumer goods company, with brands dating back to 1948. NEW CANAAN, CT, April 20, 2021 – Gridiron Capital, LLC (“Gridiron Capital”), an investment firm focused on partnering with founders, entrepreneurs, and management teams, is pleased to announce that its portfolio company, Good Sportsman Marketing Outdoors (“GSM Outdoors” or the “Company”), a company that is comprised of a number of outdoor and sporting consumer goods companies, has acquired Plano Synergy’s hunting accessories and archery brands from Pure Fishing Inc.
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